In the 21th century everybody uses an internet and in order to find some information we use site-searchers such as Yandex, Mail, Rambler, Bing, Google and so on. Each of us chooses that he likes more. In turn, these sites are creating new services and make our use of the internet easier and more convenient, in order to attract more users.
Google in my opinion the most usable of site-searchers and it has recently created an opportunity to personalized home page. This service was named iGoogle. If you have used Google, you know that there is a lot of empty space on the main Google page under the search box. What iGoogle does is allow you to fill that space with handy little gadgets like a to-do list, a calendar, a clock, the weather or your favorite news feed and even design your page.
I think it’s convenient when you don’t need to spend much time to find something at the internet, because all information which you need, you already have on your personalized page.
Sulyaev Pavel, Russian-Dutch faculty of marketing